Resources

Insights & Guides

Access our latest articles, guides, and documentation to help your brand thrive.

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Advertising

  • PPC is an online advertising model where you pay only when someone clicks your ad. It helps you drive targeted traffic quickly.

  • We manage campaigns on Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn, depending on your audience.

  • We handle keyword research, ad creation, budget management, A/B testing, landing page optimization, and performance reporting.

  • Budgets vary, but we’ll help you set one that aligns with your goals. Some clients start with $500–$1,000/month.

  • Absolutely! When done right, PPC can produce a high return on investment by targeting users who are ready to take action.

Social Media Marketing

  • We work with Facebook, Instagram, LinkedIn, TikTok, Pinterest, and X (formerly Twitter), based on your brand and audience.

  • We can do both! Our team can design graphics, write captions, and create a content calendar, or work with your assets if you prefer.

  • Posting frequency depends on your package, but we typically recommend 3–5 posts per week to keep your audience engaged.

  • Yes, we use organic and paid strategies to help increase followers and engagement with your brand over time.

  • We offer community management as an add-on service to engage with your audience and handle basic inquiries.

Content Marketing

  • Content marketing involves creating valuable content—like blogs, videos, and guides—to attract and engage your ideal audience.

  • We produce blog posts, email newsletters, infographics, video scripts, eBooks, and more, tailored to your brand’s voice and goals.

  • Great content builds trust, improves SEO, drives traffic, and guides potential customers through the buying journey.

  • We typically recommend publishing fresh content weekly or bi-weekly, depending on your industry and goals.

  • Having a blog is highly recommended—it’s a powerful tool for SEO and a great way to share expertise with your audience.

Email Marketing

  • Email marketing keeps your audience informed, builds customer relationships, and drives repeat sales through targeted campaigns.

  • Yes! We handle the full process—from strategy and copywriting to design, list segmentation, and reporting.

  • It depends on your goals, but we typically recommend 1–4 emails per month to stay top-of-mind without overwhelming your audience.

  • Absolutely. We use lead magnets, signup forms, and landing pages to help build your list organically.

  • Yes, we specialize in automated email sequences that nurture leads and guide them toward conversion.

Conversion Rate Optimization (CRO)

  • CRO focuses on improving your website’s performance by increasing the percentage of visitors who take desired actions (like making a purchase or signing up).

  • We analyze user behavior, run A/B tests, optimize page design, and refine calls-to-action to increase conversions.

  • Any website with traffic can benefit—especially eCommerce, service-based businesses, and lead generation sites.

  • You may see results in a few weeks, but we typically recommend a 2–3 month window for measurable impact.

  • Yes, landing page testing is a key part of our CRO process. We test layouts, headlines, forms, and more.

Analytics & Reporting

  • We use tools like Google Analytics, Google Tag Manager, Looker Studio, Hotjar, and social media insights to track performance.

  • We provide monthly reports, but you can request bi-weekly or custom reporting depending on your plan.

  • Reports include website traffic, user behavior, SEO metrics, ad performance, conversion rates, and campaign results.

  • Yes! We deliver clear, easy-to-understand reports and are happy to walk through them with you.

  • Yes, we can build custom dashboards so you can monitor performance anytime.

Web Design & App Development

  • We design fully custom websites based on your brand, goals, and target audience—no cookie-cutter templates.

  • Yes, every website we build is responsive and optimized for mobile, tablet, and desktop devices.

  • Absolutely. We build eCommerce solutions using platforms like Shopify, WooCommerce, or custom development.

  • Most websites are completed within 4–8 weeks depending on the size and scope of the project.

  • Yes, we offer maintenance packages for updates, backups, and performance monitoring after launch.

Marketing Automation

  • It’s the use of software to automate marketing tasks like email campaigns, lead nurturing, and customer segmentation.

  • We work with platforms like HubSpot, ActiveCampaign, Mailchimp, Klaviyo, and others depending on your needs.

  • We help you automate emails, lead follow-ups, onboarding sequences, cart reminders, and more.

  • Not at all! Automation supports your team by handling repetitive tasks so you can focus on building relationships.

  • No—small businesses benefit greatly from automation to save time and stay consistent with their marketing.

Reputation Management

  • Reputation management involves monitoring and improving how your business is perceived online through reviews, listings, and brand mentions.

  • Yes! We create review generation campaigns and strategies to encourage satisfied customers to share their experiences.

  • We help you respond professionally and implement strategies to resolve issues and improve your brand perception.

  • Yes, we use tools to track reviews, comments, and brand mentions across the web.

  • While we can’t delete reviews, we help you report inappropriate ones and guide you on responding in a way that builds trust.